Bigger projects, chosen not chased
Your team spends its time on the £250k+ work you actually want to build.
FOR DESIGN-BUILD FIRMS · $5M–$15M
Stop Waiting On Referrals For Your Next £250k Project.
We build and run the system that books 15–30 qualified consultations a month with homeowners planning £250k+ renovations, additions and custom homes.
Book Your Pipeline Strategy Call
30 minutes. A pipeline audit of your current lead flow — not a pitch.
- Traffic
- Qualification
- CRM + AI Follow-Up
- Consultation
- Signed
Trusted by premium Design-Build firms across the UK & US
HOLLAND & VANEARBOR + STONEMERIDIAN BUILD CO.CALLOWAY HOUSEWESTRIDGE DESIGN
£48M
Pipeline value generated
2,140
Consultations booked
£310k
Average project value
11.4×
Average ROI multiple
THE CEILING
Referral Growth Isn't a Strategy. It's a Ceiling.
- 01
Feast-and-famine pipeline
Three months booked solid, then a quarter of silence you can't plan around.
- 02
Unqualified enquiries
Kitchen refresh budgets landing in an inbox built for £250k+ projects.
- 03
No nurture system
Homeowners who take nine months to decide are lost by month two.
- 04
No CRM
Enquiries live in a shared inbox, a notebook and someone's phone.
- 05
No ROI visibility
You can't say what a booked consultation costs, so you can't scale anything.
“Every firm that outgrows referrals reaches the same moment: the work is excellent, the reputation is real, and the calendar still depends on who happens to call this month. Growth stops being a craft problem and becomes a systems problem.”
THE SOLUTION
The Project Pipeline System
One connected system that takes a homeowner from first impression to signed project — and shows you the value of every stage in between.
01
Traffic
Precision-targeted reach into homeowners with the property and the budget.
02
Qualification
Scope, timeline and budget confirmed before anything reaches your team.
03
CRM
Every enquiry, note and next action in one place your firm actually uses.
04
AI Follow-Up
Immediate, human-toned response and long-cycle nurture that never lapses.
05
Booked Consultation
Confirmed appointments with the decision-makers, not curious browsers.
06
Proposal
Handover with full context, so your design team walks in already informed.
07
Signed Project
Attribution back to source, so you know exactly what produced the contract.
OUTCOMES
What Changes Inside the Business
A calendar that fills itself
Consultations arrive on a schedule instead of arriving by luck.
Growth you can forecast
Known input, known output — plan hires and capacity two quarters ahead.
Referrals become a bonus, not a lifeline
Word of mouth compounds on top of demand you already control.
No enquiry left to go cold
Nine-month decision cycles stay warm without anyone remembering to chase.
Full visibility, no guesswork
Cost per consultation, per proposal and per signed project — always current.
ENGAGEMENT
Three Steps From Referral-Dependent To Predictable
STEP 01
Pipeline Audit
We map your current lead flow, close rates and true cost per project won.
STEP 02
System Build
Campaigns, landing pages, CRM, qualification and follow-up built around your firm.
STEP 03
Pipeline Delivery
Consultations land in your calendar; we optimise against signed projects, monthly.
WHAT'S INCLUDED
Every Part of the System, Built and Run For You
Not a channel. Not a retainer for reports. The full apparatus that turns interest into signed contracts — assembled once, then improved every month.
- Meta AdsAcquisition
- Landing PagesConversion
- CRMInfrastructure
- AI Follow-UpNurture
- Lead QualificationFiltering
- ReportingVisibility
- Monthly StrategyDirection
RESULTS
Firms That Replaced Hope With a System
£4.2M
Pipeline value generated in eleven months from a standing start.
Rear extensions & whole-house renovations
23/mo
Qualified consultations booked monthly, up from six referral enquiries.
Ground-up custom homes
9.6×
Return on system spend measured against signed contract value.
Period property renovations
THE DIFFERENCE
Why We're Different
TYPICAL MARKETING AGENCY
THE PIPELINE SYSTEM
TYPICAL AGENCY
Reports CPM, CTR and impressions
PIPELINE
Reports qualified consultations and signed project value
TYPICAL AGENCY
Hands over raw, unfiltered leads
PIPELINE
Delivers pre-filtered homeowners with £250k+ budgets
TYPICAL AGENCY
Assumes you already have a CRM
PIPELINE
CRM and AI follow-up built in and configured
TYPICAL AGENCY
Stops at the enquiry
PIPELINE
Owns the path through to booked consultation and proposal
TYPICAL AGENCY
Works with any trade, any budget
PIPELINE
Works only with premium design-build firms
FAQ
Questions Firms Ask Before They Start
Almost every firm we speak to has. Ads on their own produce enquiries, not projects — the failure is usually downstream: no qualification, no immediate response, no nurture for a nine-month decision cycle. Meta is one input inside this system, not the system itself.
Scope, property type, timeline and budget are confirmed before a consultation reaches your calendar. Anyone below your project threshold is filtered out before your team spends a minute on them.
Because a full calendar is the best time to build the system and the worst time to need one. Firms that install this while busy get to select projects; firms that install it during a gap are negotiating from weakness.
The audit and build typically run three to four weeks. First qualified consultations usually land inside the first month of delivery, with volume stabilising by month three.
No. We work with one firm per market. Geographic exclusivity is confirmed before any engagement begins.
Thirty minutes. We audit your current lead flow, close rate and cost per project won, and tell you what a predictable pipeline would look like for your firm. If we're not the right fit, we'll say so on the call.
NEXT STEP
Your Next £250k Project Shouldn't Depend On Who Calls.
Book Your Pipeline Strategy Call
30 minutes. A pipeline audit of your current lead flow — not a pitch.